Portuguese Standard examples of initials representing brands are P&G for Proctor and Gamble and ESPN for Entertainment and Sports Programming Network. Initials are often preferred in advertising because, at a glance, they're easy to see, recognized, and recalled.

Danish . I was living in DC at the time she wrote NoLogo and the climbers there were oblivious.

Let me reiterate...you see little katie, greedy corporations who are sitting on gazillions are spending a good portion of it on advertising and celebrity endorsements in order to continue to pull the wool over consumers' eyes...continue to follow my words, ok? And even worse, we’ve been paying major bank for the privilege. maybe checkout the two documentaries on here: THE CORPORATION... and STARSUCKERS... then get back to us on who owns us and whether they have the power to MAKE us buy anything. I read Shock Doctrine but not NoLogo. In China people have not got the chance before to buy the brands that Noami is writing about. And when China develop the living standard will increase for the people. We went very literal with the window concept, creating die cut apertures in the cards which allow the holder to look through into anything, never seeing the same thing twice. De plus, ce livre examine les méthodes qu'utilisent les marques pour s'introduire dans la vie quotidienne des consommateurs. is the very essence of cool.”. However, what this documentary shows is the desperate position of the citizen. But the beast of globalization has three heads. But why do some of the world's best-known brands find themselves on the wrong end of the spray paint can -- the targets of anti-corporate campaigns by activists and protesters? This is probably one of the most ignorant things I've read in a long time.
Really, your blog is incredible. If a client requested that we design them a brand with no logo, you can bet your boots that we would strongly advise against it and have a myriad of reasons to back it up. . Looking to give your wardrobe a blank-slate makeunder? No Logo - Marques, Mondialisation & Résistance, réalisée par Sut Jhally (en) en 2003 (40 minutes). Out of the top 100 economies in the world, half of them are corporations. Swedish A very good book, written in the 70's, details how, and why. LOL! When mass production created more goods than there was demand, the companies asked how can we sell these things? it's kind of like fair trade and things like that are even commodities these days. This Sweden-based brand has some designs that are ultra-Euro, so it’s easy to get turned off at first sight. Shame there isn't more discussion on this page here. And best of all, there isn’t a logo in sight. The Literary Review of Canada has named it one of the hundred most important Canadian books ever published. Happiness studies have shown that a new car only makes us happy for a short while. I don't even know where to begin but how about the fact that the world today is very very very different from 50 - 125 years ago. They are mostly trying to create an assoiciation with glamour/ Why would they spend billions on that? These ppl have marketed there way into our pyschi's and changed everyone especially young people from the inside out so much so that people arent even aware as to what is happening... All I can ask after seeing this documentary is, is it all coincidental in that marketing became as pervasive as it is today or was it designed that way and if so why? Thank god for the fast forward function. Some of us just have to see this, some of us need to remember it, while some of us need to learn it others just don't care and will follow what everyone else is doing but one thing is for sure we all need to learn more and more until we can't learn any more and use this knowledge to empower ourselves and our own. Sure, I'll miss some perks of living in the west. Catalan Our comfortable standard of living today is built on the sweat of our great-grandparents' work in crappy factories that were no better than what exists overseas today. Furthermore, the anti-globalist rhetoric that manufacturing will simply move elsewhere completely ignores the cost of building new factories and national infrastructure in the host nation.

When men CHANGE this law corporations will behave very, very differently..............by law. No Logo, based on the best-selling book by Canadian journalist and activist Naomi Klein, reveals the reasons behind the backlash against the increasing economic and cultural reach of multinational companies. Buy the latest No Logo Bikes from Fixed Gear Frenzy. The anti-branding trend pans across generations.

with that foundation lets build a picture, control of a company springs from its officers and trickles down through the branches where no one person has complete control but at the top there is in most cases someone who has say 60% control but for sake of your numerical based ideal, in no way does this person have less than 51% of the control. (Excerpt from mediaed.org). Dutch